May 28, 2023
I've read two excellent books on this - Influence-The Psychology of Persuasion-Robert Cialdini, and Ogilvy on Advertising.
Written by Arpad Nagy
Shortlisted for 2024 Northwind Writing Award in NF/Fiction. New owner of First Line Fiction. Editor @ The Memoirist, AoE, Book Cafe, Short Place, Kitchen Tales.